Social Responsibility and Its Relation with the Mental Image A Field Study on Mobile Phone Companies in Republic of Yemen أ.م.د/ عبد العزيز محمد المخلافي(1*) أ. محمد مصطفى الخليدي(2)

Abstract

The study aimed to identify the social responsibility and its relationship with the mental image in mobile telecommunication companies, Yemen. To achieve this,  the descriptive analytical method was adopted, and a questionnaire was used to collect relevant data. The study population was the mobile telecommunication companies working in Sana'a City (Yemen Mobile, Sabafon, MTN). The sample of the study, which was selected according to the random probability stratum sampling method, consisted of